Nā Leo ‘O Hawaiʻi Strategic Plan
Nā Leo ‘O Hawaiʻi (NLOH) is one of four independent PEG (Public, Education, Government) entities in the State of Hawaiʻi, which has responsibility for providing such services for the Island of Hawaiʻi. Financing for public access is provided through a portion of the franchise fees collected from cable subscribers in each respective County in Hawaiʻi. The Department of Commerce and Consumer Affairs (DCCA), through the Cable TV Division, handles the regulatory oversight for the PEG franchises in Hawaiʻi.
NLOH is a nonprofit 501(c) 3, which is governed by a nine member Board of Directors. Board members are non-compensated and are representatives of various identified stakeholders throughout the Island of Hawaiʻi.
The Mission of Na Leo ‘O Hawaiʻi is to facilitate diverse community, education and government dialog and expression by providing television access for the people of the County of Hawaiʻi. (this is current statement)
Nā Leo ‘O Hawaiʻi provides television access to facilitate diverse community dialog and educational awareness for the citizens of Hawaiʻi island. This same access is utilized for County and State Governments to communicate and provide relevant information to Hawaiʻi island residents. Our mission includes providing our citizens with great customer service, clean facilities, and modern equipment to work with.
The opportunity for citizens to express their constitutional right of free speech can be achieved in many ways. NLOH wishes to promote this very fundamental right by allowing people to become certified and trained to use our equipment and facilities. Increasing the number of “External Producers” (EP) who create new programs and utilize our resources is a very high priority. Creating relevant and interesting internal programs and opportunities to address diverse community interest is a secondary priority. This vision is achieved by providing NLOH employees as resources and professional experts in the local television market who can develop and promote the best practices to ensure that relevant media access is taking place throughout the County of Hawaiʻi.
PLAN STEPS AND GOALS
The following section is a breakdown of steps and goals needed to execute this plan. The understanding is that many of these steps and goals may be operating individually or simultaneously with each other.
Goal 1: Update Organization
Actions: Organizational Structure Overhaul
Redefine Job Descriptions/Cross Training/Institutional Knowledge diversification/Professional Training/Personal Development Training/Salary Restructuring/Accounting Overhaul/Human Resources Overhaul/Updating Policies and Procedures
Goal 2: Facilities Upgrades
Actions: Hilo – Studio Upgrades/Office Upgrades/Security Upgrades/
Internet and Phone Upgrades
Kona- New Facility needs to be addressed
Goal 3: Equipment Upgrades
Actions: Upgrade Cameras/Lights/Computers/Software/Tripods/
Goal 4: Marketing and Outreach
Actions: Nonprofit Outreach/Community Events/Governmental Events/Student Outreach/Internal Executive Productions
Goal 5: Fundraising
Actions: Formation of Committee/Scholarships/Educational Funds/
NLOH competition for students and/or External Producers
ACTION STEPS AND SUMMARY
- Update of Organization Chart- Responsibilities and Lines of Authority have been established.
- Professional training and personal development assessment for employees have been implemented. Training plans are being developed in accordance with assessment.
- Human Resources process is being developed and implemented for company by a third party resource. All policies are being updated.
- Accounting services are being updated by third party resource.
- Salary restructuring will be assessed and presented to the Board finance committee to review and recommend to full Board for review and implementation.
- Phone and Internet upgrades are being implemented to strengthen Broadband capacity, and allow integration of automated phone system to provide efficient access to facility and staff.
- Studio redesign planning options being formulated with Board Approval. Recommendation for final design should be ready for Board consideration by summer of 2015.
- Office space requirements for employees are being addressed. Limited office space in initial design of Hilo facility mandates converting storage space into office/workspaces.
- Updating the Playback facility is currently ongoing.
- Kona Facility provides adequate office space and working areas. Design inadequacies need to be addressed regarding security and monitoring of different areas of building.
- Equipment upgrades regarding cameras, lighting, switchers, and other accessories to address the updated mission and vision statements of NLOH.
- Marketing and outreach plans are being developed to address the updated mission and vision statements of NLOH.
- Establish NLOH Volunteer program.
- Discussion regarding fundraising for specific purpose to support the marketing and outreach plans that are being developed to address the updated mission and vision statements of NLOH.
- Increase External Producers who remain active and certified by 30-50% from 2014 annual report.
- Increase “New Program Hours” by a minimum 50% from 2014 annual report.
- Increase “wall to wall” program coverage on channels 53 & 54 by a minimum 80% from 2014 annual report, minimizing the use of the interactive video board.
- Increase program hours on channel 55 (Government Access Channel) by 50% from 2014 annual report.
- Produce a minimum of 24 nonprofit programs under the recently implemented NLOH policy called “Hawaiʻi No E Ka ʻOi.
- Provide a minimum of 1 live broadcast per month.
- Develop a comprehensive training program and proficiency standards for all NLOH employees by November 1, 2015.
- Implement the NLOH volunteer program by December 2015.
- Create new opportunities to engage High School and College Students into the NLOH External Producer Program by September 1, 2015.
- Enhance internet integration into NLOH operational protocols by December 31, 2015.
- Provide training opportunities for Board of Directors to network and discuss successes and challenges facing PEG stations both statewide and nationwide by December 31, 2015.
- Finalize with DCCA the PEG designation for NLOH as soon as possible.
- Increase External Producers who remain active and certified by 25% of 2015 annual report.
- Increase “New Program Hours” by 25% from 2015 annual report.
- Increase “wall to wall” program coverage on channels 53 & 54 to a minimum of 90% from 2014 annual report.
- Increase program hours on channel 55 (Government Access Channel) by 25% of 2015 annual report.
- Increase “Hawaiʻi No E Ka ʻOi” program to become the relevant source of community dialog and information by December 2016. (This includes live broadcast, community forums, town hall meetings, election debates for local and state races relevant to Hawaiʻi County, etc.)
- Implement elective training seminars for external producers seeking to improve their individual techniques, to also include launching the NLOH volunteer program to supplement and help the “Hawaiʻi No E Ka ʻOi” program by June 2016.
- Implement and have operational at least 2 student-related programs within Hawaiʻi County by April 2016.
- Expand and improve NLOH internet capabilities with streaming, content, and improved website, by June 2016.
- Board of Directors initiate fundraising for identified purposes by May 2016.
The Board Directors shall review and evaluate the annual strategic plan with the General Manager/COO. This evaluation shall take place at the last meeting of the year with changes and recommendations for the following year being reviewed and adopted at the first Board meeting of the subsequent year. The Strategic Plan shall focus on a minimum two-year period upon adoption of the reviewed plan.